UNC Business Essentials Blog

Knowledge That Can Be Used Immediately

April 30, 2013 By Julie Crimmins Julie_Crimmins

I was working on the Business Essentials program between working full-time at Ogilvy, a public relations firm, exploring Washington, D.C., and getting ready for my senior year at Carolina. I was about halfway through my internship when I finished the module on financial accounting – the module I thought was the most difficult, by the way. I was going through each of the narrated lectures and interactive activities more than once trying to wrap my head around it, and it was finally sinking in. The next day, the interns at Ogilvy were scheduled to go to lunch with Chris Graves, the CEO of Ogilvy Worldwide, who happened to be stationed in our office. As we were eating, someone asked a Read More

From Direction To Versatility

April 23, 2013 By Kirsten Stevenson Kirsten_Stevenson

I have had a unique academic path in the sense that I have struggled with discovering where my passions lie and how to direct those passions into a major and eventually a career. I viewed the UNC Business Essentials (UBE) program as a way to find direction with my studies. I enrolled at the end of my semester abroad in Spain which was a perfect time because the online modules flexibly fit into my schedule. Throughout the course, I appreciated the real-world applications that the program constantly offered to me. The six different modules gave a very great overview of the aspects of business and instilled a new confidence in me to be able to understand conversations and media within Read More

A Lesson in Transitions

April 16, 2013 By Elizabeth Hawryluk Elizabeth_Hawryluk

Coming back to Carolina after nine months of being away from the University, interning with Amnesty International in Washington D.C. through the Burch Washington Seminar program during the spring and traveling throughout Asia while studying Chinese Foreign Policy in Hong Kong, was a transition for certain. However, the Business Essentials program, an online initiative created by Kenan-Flagler to give non-business major undergrads an opportunity to gain a topical grasp on a plethora of business issues, was a wonderful transition between the two. With an emphasis on a tangible skill set, the flexibility of the UBE program allowed me to become an ambassador and complete the program, despite intermittent Internet access and the epitome of an erratic schedule. In return, when Read More

Pursue Your Passion But Gain Business Knowledge, Too

April 9, 2013 By Jordan Richardson Jordan_Richardson

UNC Business Essentials is probably the best option for someone who is not a business major or minor. As an undergraduate, there are countless opportunities available at your fingertips, and at times it’s overwhelming to weigh what you should do against what you want to do. Maybe you know that you need business knowledge, but your passion is in American history or music or geology. This is where UNC Business Essentials excels. This program allows you to pursue the major you’re passionate about while still obtaining the business knowledge that is all but required to succeed in today’s job market. As a Communication Studies and Psychology double major, I had no idea how a business worked. My freshman year I Read More

Gain an Advantage Over Others

April 2, 2013 By Kevin Elmore Kevin_Elmore

The Kenan-Flagler Business Essentials program is a unique opportunity to acquire invaluable knowledge about the business world and simultaneously build one’s resume.  The UNC Business Essentials (UBE) program is a comprehensive online course that allows one to take six different modules on varying aspects of the professional world while moving at a pace best suited to the individual.  The benefits of such a program for a young college student are numerous.  The job market is an ever changing dynamic, and a concrete understanding of business principles is a necessity to warrant real value to future employers.  The UBE program gives students, who previously had little to no business knowledge, the chance to foster business knowledge and skills which can directly Read More

Staying Ahead of the Competition

March 26, 2013 By Akilah Ffriend Akilah Ffriend

As a Public Health, Health Policy and Management major, I knew that knowledge in business would be relevant in whatever career field I choose to undertake. UNC Business Essentials is a program that allows you to go at your own pace while having the end goal in mind: attaining a business certificate from a nationally renowned business school and being able to compete with other qualified students. Under the UBE program, I took courses on business writing and communication, economics, and management, among others. Because everything is online, I set my own schedule as well as my own pace, which was very important with such a busy summer. Just because it is online, however, doesn’t mean I was left to Read More

Business Essentials Sets You Above the Rest

March 19, 2013 By Charlotte Brown Charlotte_Brown

I decided to take the UNC Business Essentials program this summer because I knew that it would improve my knowledge about the business world, while also looking great on my resume.  As an environmental science major, I often feel that I do not receive much information about business and economics unless it is to teach me about how much a company is polluting during their production process, or how profit driven marketing is causing an overconsumption crisis.  My ultimate goal for my career is to be able to bring both of these disciplines together in my own sustainability consulting firm, but in order to do that I needed to acquire some quality business knowledge. UNC Business Essentials was the perfect Read More

Business Essentials – The Key to Opening Doors

March 12, 2013 By Allison Bonner Allison_Bonner

For a long time I was adamant about wanting “nothing to do with the business world”. I thought I could escape from ever having to deal with anything business related. Well, that was fairly naïve of me. Luckily I’m graduating with two degrees from an incredibly prestigious school, but then again, so are a lot of other students. I needed something that could set me apart from the competition when recruiters were looking at my resume and deciding whether or not to interview me. I came across the UNC Business Essentials Certificate program in an email I received, and decided it was worth looking in to. And was I ever right. This program taught me about everything from business finance Read More

Business Essentials Matters to Employers

March 5, 2013 By Hannah Werner Hannah_Werner

I initially chose to get involved with Business Essentials because I thought it would look great on my resume, but I soon found out how much more value the program has to offer.  As a result of completing the certificate program, I have the skill set to expand my career options. With a thorough understanding of financial accounting, economics and finance, marketing, business operations and business communications, I’ve made myself more marketable for employment. This is tremendously valuable in today’s competitive job economy. Completing the Business Essentials program in association with the Kenan-Flagler signals your self-drive and commitment to academic excellence –  attributes highly valued by employers. I know this from experience. During an interview at a congressional office this Read More

Truly Essential Skills

February 26, 2013 By Lindsay Miller Lindsay_Miller

I am terrible with numbers.  What possible other reason could there be for the decision I made to take 20 hours per week of class this summer while working another 35 hours?  But, in all seriousness, I am a bleeding-heart liberal arts major who always figured I could save the world without ever managing a budget.  My assumption was extraordinarily incorrect.  I have been faced with the challenge of setting and sticking to a budget several times, and each time I have found the task incredibly daunting. Enter UNC Business Essentials. Business Essentials offered me education in a skill set that I never would have chosen to study as part of my four year plan to see the world, learn Read More