If your customers don’t win, you can’t win for long. You have to do something for your customer that makes your customer better off financially and get credit for it. You want your customer to feel like they are a valued partner and that both companies working together benefit financially. Then, your customers are likely to give you more and more of their business. Somehow, many companies have lost their way and became too focused on what is important to them and how they can win. While these are important considerations, to win long-term, in a sustainable way, your customer has to win. If you think about two companies, so you’re not just talking about two individuals, you’re talking about Read More