Big-box retailers might have a lot of pull in western economies. But small merchants are nonetheless the dominant form of retailing globally, and businesses of all sizes can stand to learn quite a bit from them about making inventory decisions in emerging economies based on heuristics and not sophisticated analytical techniques. Sridhar Balasubramanian, associate dean of the UNC Kenan-Flagler MBA program and associate professor of marketing, recently co-authored research that explores the practices and performance of small retail stores in Brazil and other emerging economies. The study was conducted over several years with co-author Tomasz Lenartowicz, associate professor of international business at Barry Kaye College of Business at Florida Atlantic University. One of the reasons Balasubramanian and Lenartowicz decided to Read More