Cultural competence is critical to gaining competitive advantage when conducting business in developing markets. That was a key message from business professionals who shared their expertise at the inaugural Business Across Borders Summit at UNC in February. “On the Ground in Emerging Economies” featured experts with intimate knowledge and recent practical experience conducting business in emerging markets around the globe. One participant said the message he took away could be applied to any economy, emerging or mature. “What I gained from the conference was the importance of substantively engaging with local cultures and understanding the way business is done in a given location,” said Michael Chasnow, a UNC Kenan-Flagler MBA student who is also pursuing a master’s degree in city Read More