UNC Kenan-Flagler Blogs

Tag Archives: Interface

New Ways of Thinking – Designing Products Creatively

I am currently reading an interesting book called The Green Workplace by Leigh Stringer, who is a VP at the architecture firm HOK (http://www.thegreenworkplace.com/).  My favorite chapter discusses the need for transformative design, and how individuals/organizations can design new products or buildings that minimize impact on the environment. Traditional firms often have very well-defined processes for completing tasks and assignments, but it may be necessary to infuse creative thinking into this status quo.  As Roger Martin, Dean of the Rotman School of Management in Toronto explains (found on page 157 of the book): Whereas traditional firms organize around ongoing task and permanent assignments, in design shops work flows around projects with defined terms . . . Whereas the style of Read More