When talking about sustainability, the initial structure of company and government policies/programs matter.  Nudge, a book by two economists at U. Chicago (Richard Thaler and Cass Sunstein), has helped put this truth into view for me.  When it comes to making decisions, people do what’s easy for them – the path of least resistance.  For example, for retirement 401K programs, when people are opted-in automatically, the likelihood of participation in this beneficial retirement savings program increases 3-5 times. Which gets me thinking: what simple changes could we make structurally to nudge people towards important sustainability actions, such as socially responsible investing (SRI) or reduced energy use?  With SRI, what if progressive organizations, such as B Corporations, made their default 401K Read More