Christina Meinberg (MBA ’07) is Founder and Managing Director of Triple Bottom Line (TBL) Strategies. In this role, she helps businesses and NGOs shift more rapidly towards sustainability practices and systems by educating and connecting likeminded stakeholders, facilitating market research and outreach projects, and providing the strategic direction it takes to drive successful sustainability initiatives. Christina has a decade of experience as sustainable business consultant, corporate marketer, educator and informal career coach, and most recently was Manager of Advisory Services at Business for Social Responsibility.
Christina’s has worked with clients such as Earthbound Farm, Teck Resources, Autodesk, and Hitachi to integrate sustainability into their core business practices. Since she managed a team to write a business plan for the now nationally-recognized Institute for Sustainable Development based in North Carolina, over 200+ small and medium-sized organizations have reduced their waste and energy consumption to achieve certification.
Christina’s outreach experience includes coaching software executives through over 25 speaking engagements to evangelize the concepts of sustainable design, and creating and delivering 13 lectures for The University of Vermont’s online Master Certificate in Sustainable Innovation. As an avid supporter of sustainable business and careers, Christina has also co-authored an MBA case study entitled “Pioneer Hi-Bred International: Measuring Success in Emerging Markets” and a white paper entitled “Value Chain Approaches to a Low-Carbon Economy: Business and Policy Partnership,” which was distributed to CEOs at the World Business Summit on Climate Change in Copenhagen in 2009.
A resident of the San Francisco Bay Area, Christina is an active non-profit volunteer with an emphasis on sustainability education, conservation and leadership. She has also served on the Board of Directors for Bay Area Wilderness Training. Christina has a B.S. in Business from Indiana University and an M.B.A. focused in sustainable enterprise from UNC, where she was a teaching assistant in the core marketing course, coordinated the sustainability practicum program, and co-founded the Sustainable Venture Capital Investment Competition (SVCIC).