UNC Kenan-Flagler Blogs

Tag Archives: entrepreneurship

Introducing the Family Tree

As a Second Year student planning on starting a business, I’ve started to shift my academic focus at Kenan-Flagler toward those classes that will directly provide me with the tools necessary to successfully do so. One such class I’m taking now is an Entrepreneurship course offering, Innovation & Product Development, taught by Prof. Barry Bayus. Throughout the quarter, Barry has walked us through the new product development process, providing best practices on conducting market research, identifying voice of the consumer, translating needs into specifications, brainstorming ideas and designing new products. Concurrently, we have been working in small teams on an innovation project for mobile phone giant Nokia. The project has allowed students to directly apply all that we are learning Read More