Charting a digital strategy roadmap was on the syllabus when Dean Hanlon of Razorfish came to campus Feb. 6. The senior manager, strategy, helps his clients at Razorfish, the digital agency named No. 9 on Advertising Age’s A-List, address challenging issues affecting their business models, marketing and digital presence. He participated in the MBA course “Digital Marketing Strategy: Search, Social, Mobile, and Beyond” designed and taught by UNC Kenan-Flagler marketing professor Valarie Zeithaml. In a later conversation with the school staff, he shared simple, easy-to-implement tips that businesses of all sizes can use to navigate the constantly changing world of social media. Ask the right questions. Consider how new technologies will contribute to the business objectives, he said. A redesigned Read More
Category Archives: Uncategorized
Promises to Myself & Tigers in Thailand
There truly is no other place like it in the world. The grand oak trees lining the streets. The bars. The restaurants. Nearly 300 friends that all live within a few miles of you. Chapel Hill, North Carolina is a town I have loved to call ‘home’ for the past two years. The thought of graduating already makes me want to reminisce, so the thought of leaving halfway through my second year to study abroad was quite a tough decision. Before I started business school, I made myself a promise. I promised myself I would stretch in new ways – I vowed to take elective courses in advanced finance, to run the annual Tar Heel Ten Miler road race, to Read More
MBAs Reaching Out to the Community
On Saturday, November 17th, over 80 Kenan-Flagler Business School students participated in the school’s Fall Service Day. Participants volunteered with 12 different organizations throughout the Research Triangle, including Habitat for Humanity, the SECU Family House, the Coalition to Unchain Dogs, and the PTA Thrift Shop. Additionally, a group of students (pictured) volunteered with the North Carolina Botanical Gardens and Battle Park, performing ecological restoration. All totaled, KFBS students “donated” over 300 hours in service to others and the surrounding community. We’re looking forward to an even larger turnout for our Spring Service Day in March. In addition to Kenan-Flagler MBA students, we’ll be coordinating volunteer activities with NC State’s Jenkins MBA Program to increase our impact! We hope you can join Read More
Surviving Mod I
The last time I was in a classroom was in 2007. Before joining business school, I told my wife that living a consulting life before an MBA life can’t be that different. It turns out that I was only partially correct. While transitioning into business school has been fun, adjusting to the b-school pace has been challenging. During the orientation, Prof. Friga jokingly described that living through the first module is like “drinking water out of a fire hose!” Attending lectures, participating in group meetings, preparing for recruiting, studying for exams, burning the midnight oil on homework, and managing an incessant inflow of emails take their own share of the day. Now I understand what Prof. Friga was trying to Read More
Habitat for Humanity & The Business of Building
Every year since 2005, the students, faculty and staff of UNC Kenan-Flagler have come together to fully fund and build a house for Habitat for Humanity. And we have fondly called it ‘The House that Kenan-Flagler Built’. UNC Kenan-Flagler had partially funded four houses from 2001 to 2005. In 2005 Matt Williamson, the outgoing president of the MBA Student Association, challenged Kenan-Flagler to become a full partner with Habitat to build affordable homes. So far Kenan-Flagler has partially funded four houses and fully funded eight houses to the tune of $334,000. In addition to our local builds every weekend, groups of MBA students have also helped to build four international houses in Guatemala and Honduras. This year marks the beginning Read More
First Week Reflections & Friday Nights In
I would like to imagine that I am writing this on a bright Saturday morning. I am sitting at a local yet very trendy coffee shop in Carrboro, reminiscing about my first great Friday night as a Carolina student. But indeed this is not the case. It is Friday night. It’s early enough that I could still make something of the evening but late enough where I know I won’t. I always pictured going back to grad school as sort of a prolonged vacation. Of course there would be work. But business school is all about networking, right? I reasoned that the workload must be negligible. In reality, my first week back at school has been truly exhausting. From the classes Read More
An American Girl in Paris
Guest Blog Post by Laura Oslick (MBA 2012) There I was, walking into the airport with three huge suitcases stuffed to the brim with boots, sweaters, scarves, and skinny jeans. I knew I was in for an adventure as I began my three month exchange program at ESSEC Business School in Paris, France. What I didn’t know was how much fun I would have. My only worry was making it through the first 24 hours coordinating with a driver and my landlord with a cell phone that didn’t work and zero knowledge of the French language. With the help of some extremely helpful Parisians (they do exist), I made it to my cute flat in the heart of the Marais Read More
Finding Passion & Optimism in Mexico City
Guest Blog Post from Chau Mai, MBA Class of 2012 LIFE AT IPADE UNC Kenan-Flagler professors are well-known for their teaching skills and love for student learning, and they’d find like-minded souls at IPADE University in Mexico City. I spent a week at IPADE, one of Mexico’s top business schools as part of the Doing Business In (DBI) program led by Patricia Collins. The professors were top-notch in their teaching style and through a series of thought-provoking lectures, they had us sitting upright in our seats. They strode from one student to another, glided from the podium to the chalkboard, solicited student input and peppered their discussion with humor to make their points. It created an incredibly dynamic learning environment in Read More
MBA Global Night 2012 – How we celebrated diversity
“Wow! What a night!!” That’s how we, the IBA team, felt once we finished cleaning up the area of The ArtsCenter. Huge relief and satisfaction were the only two feelings that we felt. We just finished hosting MBA Global Night 2012, an annual event by International Business Association (IBA) club to celebrate the diversity of the UNC Kenan-Flagler MBA community. In this event, we served food and showcased performances from different countries. It is one of the biggest events, not only by IBA, but for all the MBA community during Mod 3 and 4. Based on our estimate, from ticket sales and performers, we had a little more than 300 people that attended the event. We had the 1st and Read More
Taking on a Global Challenge
From Guest Blogger, Genny King, MBA 2013 This past February, I traveled with my teammates, Peter Brinkerhoff, Emily Dorfman, and Sid Padgaonkar to Boston, MA to participate in the Hult Global Case Challenge. The mission of the Hult Global Case Challenge is to develop innovative solutions to some of the world’s most pressing social challenges and encourage breakthrough ideas from college and university students around the world. Our team was selected from a pool of more than 4,000 applications to participate in the competition. We participated with support from the MBA Program Office and Center for Sustainable Enterprise. The competition explores sustainable solutions in affordable housing, energy, and education for customers at the base of the pyramid. Each year, the Hult Global Read More