UNC Kenan-Flagler Blogs

D. Keith Pigues

Keith_Pigues_hires10Keith Pigues is senior vice president, chief marketing officer and member of the executive committee for Ply Gem Industries – a leading provider of building products brands. He is also an Adjunct Assistant Professor of Leadership at UNC’s Kenan-Flagler Business School. He is the co-author of Winning with Customers (Wiley & Sons, 2010)

He has held executive positions at CEMEX, RR Donnelley, ADP and Honeywell International.

He has more than twenty-five years of experience in marketing, strategic planning, mergers & acquisitions and sales leadership in companies ranging from the Fortune 500 to mid-market private-equity backed ventures in a range of industries, including: information technology, health care, agriculture biotechnology, automotive manufacturing and retailing, commercial printing and building products. He has been recognized as a leader of strategic growth and marketing – developing new growth strategies and marketing capabilities, creating valuable brands, building effective global marketing teams, and increasing profitable revenue growth through strategy and marketing excellence.

Keith received an MBA from UNC’s Kenan-Flagler Business School in Chapel Hill, NC and a Bachelor of Science degree in Electrical Engineering from Christian Brothers University in Memphis, TN.

He is past Chairman of the Board of Directors for the Business Marketing Association and a member of the Executive Leadership Council. In 2007, he received the Frost & Sullivan Marketing Lifetime Achievement Award. He has twice received recognition by BtoB Magazine as one of the leading senior marketing practitioners and a member of Who’s Who in B to B in 2007 and 2010. Keith speaks, writes and teaches on the topics of business growth strategy, marketing and leadership. .